Concierge by White Media
Managed AI Chat Assistant for WordPress, Powered by Claude
Your WordPress site now has someone at the front desk.
Concierge is a fully managed AI chat assistant, powered by Claude — Anthropic's most thoughtful AI model. It answers questions, captures leads and hands enquiries to you, beautifully. Your data never leaves your WordPress. No SaaS. No API keys. No Zapier.
Get Concierge - from £149/year
See how it works
C
White Media's AI Assistant
✕Concierge
Online now
Good afternoon. I'm here to help. What can I assist you with today?
just nowDo you handle commercial conveyancing?
just nowYes, absolutely. We handle commercial property transactions of all sizes. Shall I take a few details and arrange a call with one of our solicitors?
just nowType a message...
✦ Powered by Anthropic Claude
✦ GDPR-compliant - data stays on your site
✦ Native Cornerstone integration
✦ Fully managed by White Media
✦ No Zapier required
The Problem
Most small businesses miss enquiries.
The rest pay too much not to.
You've probably spotted the problem yourself. Here's what's actually happening.
01.
Contact forms sit unread for days
By the time you reply, the lead has gone elsewhere. Visitors searching at 11pm have moved on to your competitor before you've had your morning coffee.
02.
SaaS chatbots own your data
Tidio, Chatbase, Intercom - every conversation lives on their servers. Visitor intentions, buying signals, personal details. Not yours. Not on your terms. GDPR becomes a configuration game rather than a structural guarantee.
03.
BYOK plugins leave you on your own
Raw API key plugins hand you a configuration page and wish you luck. You manage rate limits. You monitor costs. You handle updates. You are not a developer. You shouldn't have to be.
04.
Zapier makes everything worse
Another subscription. Another third party in your data chain. Another thing to break on a Sunday evening. Automation glue is not the same as integrated infrastructure.
05.
Scripted bots damage your credibility
AI chat assistants that respond like it's 2019 — pre-set menus, robotic replies, obvious limitations — make businesses look less professional, not more. The bar for AI is higher now.
06.
There has been no middle path
Proper managed AI, properly integrated, on your own WordPress, at a sensible annual fee. Until now, that combination simply didn't exist.
The Solution
Meet Concierge. The AI assistant that actually belongs to you.
Managed infrastructure. Your WordPress. Your leads. Your data.
- Concierge is a professionally managed WordPress plugin, not a SaaS subscription. It installs on your existing site and stays there.
- Powered by Claude - Anthropic's frontier AI model, chosen for exceptional reasoning, nuance, and the ability to represent your business accurately.
- White Media manages model access, updates, security, and rate limiting — so you never touch an API key or worry about costs spiralling.
- Every lead stays in your WordPress database as a native custom post type. No data leaves your site unless you choose to route it.
What you get
0
/
0
Intelligent responses, day or night
0%
Your data, on your server
0
API keys to manage yourself
0 day
Typical setup time
How it works
Up and running in three steps.
No technical knowledge required. We do the configuration. You approve it.
1
Choose your plan
Select Mode A (your own Anthropic API key, billed at cost) or Mode B (fully managed - we handle the AI billing, you pay a fixed annual fee). Both include our managed infrastructure, security layer, and support.
2
We configure your AI
Answer our setup questionnaire. White Media uses your answers to generate a professional system prompt - the instructions that make Concierge sound like it was trained specifically for your business, because it was.
3
Publish and go
Activate the widget on any page in Cornerstone. Concierge is live. Leads appear in your WordPress dashboard. You focus on running your business.
Why Concierge
This is where Concierge is different. Loudly different.
01.
We manage the AI. You manage your business.
Every other WordPress AI chatbot plugin hands you an API key and a configuration page. Concierge is a managed service. White Media maintains the AI infrastructure, security layer, model updates, and rate limiting on your behalf. When Anthropic releases a new Claude model, you get it. When there is a security patch, it is applied. You are not a developer. You shouldn't have to be.
02.
Your conversations never leave your WordPress.
SaaS chatbot platforms — Tidio, Intercom, Chatbase and their competitors — store your visitor conversations on their servers. Those conversations contain customer intentions, concerns, buying signals, and personal details. With Concierge, every lead and conversation log is stored directly in your WordPress database. Your server. Your data. GDPR compliance is structural, not a settings toggle.
03.
Built for Cornerstone. Not bolted on.
Concierge is the only AI chat assistant plugin with native integration for Themeco's Cornerstone and Pro page builder. The widget is a proper Cornerstone element. Leads appear as a native WordPress custom post type, queryable through Cornerstone's Looper and Dynamic Content system - no ACF Pro, no shortcodes, no workarounds. If you build with Cornerstone, Concierge is the only choice that actually belongs in your stack.
04.
The AI that reads carefully and answers well.
Concierge is powered by Anthropic's Claude — consistently rated as one of the most accurate, nuanced, and professionally appropriate AI models available. Trained with a strong emphasis on honesty, helpfulness, and avoiding misleading responses. For a business putting its reputation on the front line of every visitor conversation, this matters. Your AI assistant won't hallucinate a pricing claim or make a promise you can't keep.
05.
Lead routing without the plumbing.
Most AI chatbot plugins route leads through Zapier, which requires a separate subscription, configuration work, and adds a third-party intermediary to your data chain. Concierge routes leads natively - by email notification, into Cornerstone Forms, or directly to Zoho CRM via Zoho Flow - with no Zapier required. Fewer moving parts means fewer points of failure and lower ongoing cost.
06.
Protected before the AI even sees the message.
Concierge includes a security layer that runs before any API call is made - screening for prompt injection attempts, enforcing rate limits, capping conversation length, and logging blocked requests. This protection is built into the proxy infrastructure at White Media's hub, not a client-side afterthought. Every conversation is scanned on the way out as well as in.
The honest comparison
How Concierge compares.
A straightforward look at how Concierge sits against the two main alternatives.
| Feature | Concierge (Mode B) | SaaS (Tidio / Chatbase) | BYOK Plugin (MxChat / AI Engine) |
|---|---|---|---|
| Data stored on your WordPress | ✓ Yes | ✗ Third-party servers | ✓ Yes |
| Managed AI infrastructure | ✓ Yes | ✓ Yes (their servers) | ✗ Self-managed |
| Fixed annual pricing | ✓ From £299/year | ✗ Monthly per-seat | ~ Yes, but API costs separate |
| GDPR: data stays in EU/UK | ✓ Yes | ~ Depends on provider | ✓ Yes |
| Native Cornerstone integration | ✓ Yes | ✗ No | ✗ No |
| Lead capture to WordPress CPT | ✓ Yes | ✗ No | ~ Limited |
| No Zapier required | ✓ Yes | ✗ Often required | ✗ Often required |
| Powered by Claude (Anthropic) | ✓ Yes | ~ Varies | ~ You configure your own |
| Security layer at proxy level | ✓ Yes | ✓ Yes (their infrastructure) | ✗ No |
| Managed updates and security | ✓ Yes | ✓ Yes (their service) | ✗ Your responsibility |
| Agency reseller model | ✓ Yes | ~ Rarely | ✗ No |
SaaS comparison based on publicly available information, April 2026. BYOK plugin comparison based on MxChat Pro and AI Engine Pro feature sets. Features subject to change.
Features
Everything Concierge includes.
Every licence, both modes, from day one.
Claude AI engine
Anthropic's frontier model, chosen for accuracy, nuance, and professional appropriateness.
Managed proxy infrastructure
White Media handles all API routing, rate limiting, and model access on your behalf.
System prompt generation
We write your AI's personality and knowledge base from your questionnaire answers.
Native Cornerstone widget
A proper Cornerstone element — not an iframe, not a shortcode, not a workaround.
Lead capture CPT
Every captured lead stored natively in WordPress as a custom post type, queryable with Cornerstone Loopers.
Email lead notifications
Instant email alert when a lead is captured in conversation, so you respond while it's warm.
Prompt injection protection
14-pattern security screening runs before any API call is made — zero API cost on block.
Rate limiting
60 requests per hour per visitor, enforced at hub level to protect against abuse.
Conversation logging
Full conversation logs held at hub level for review, compliance, and quality assurance.
Auto-updates
Plugin updates delivered automatically from the White Media hub - no manual intervention required.
Mode A (BYOK)
Use your own Anthropic API key if you prefer full control over your AI costs and billing.
Mode B (managed)
White Media's API key, fixed annual fee, zero AI billing surprises. Recommended for most clients.
GDPR-safe architecture
All data remains on your server. Compliance is structural, not a settings toggle.
Licence server
Activations managed centrally; clean single-site licensing with automatic provisioning.
Response scanning
AI responses scanned before delivery to your visitors to catch any unexpected output.
Hard token cap
Maximum API spend per conversation enforced at infrastructure level — no runaway cost possible.
No Zapier dependency
Native lead routing without third-party automation services or additional subscriptions.
Managed security updates
Plugin patched and maintained centrally by White Media — security is our responsibility, not yours.
Integrations
Your leads go exactly where you need them.
Concierge connects natively with the tools your business already uses - no Zapier required.
Cornerstone Forms
Leads captured in Concierge feed directly into Cornerstone Forms workflows - no bridge plugin, no shortcode. Native integration using the CS Forms public API.
Zoho Flow
Route leads to any destination via Zoho Flow - Zoho CRM, Zoho Desk, or any third-party platform in the Zoho ecosystem. Triggered automatically on lead capture.
Zoho CRM
Captured leads can be sent directly to Zoho CRM as new contacts or leads, with conversation context included. Configured at setup - no ongoing manual input required.
Email notification
Every captured lead triggers an immediate email notification - name, contact details, and conversation summary delivered to your inbox while the visitor is still on your site.
Additional integrations are under development. If you need a specific connection, contact White Media to discuss your requirements.
The Honest Numbers
What you'd pay elsewhere.
Concierge connects natively with the tools your business already uses - no Zapier required.Before you compare, it's worth knowing what the alternatives actually cost — and what they don't include.
Intercom
£0/yr
SaaS. Your conversations on their servers. Monthly billing.
Chatbase
£0/yr
SaaS. Your conversations on their servers. Monthly billing.
Tidio
£0/yr
SaaS. Your conversations on their servers. Monthly billing.
MxChat / AI Engine
£0/yr
BYOK plugin. No managed service. You handle everything.
Concierge
Mode B
£0/yr
Fully managed. Your data on your server. 500 conversations/month included.
Tidio starts at £348/year and stores your conversations on their servers. Intercom starts at £888/year. Concierge Mode B is £299/year - fully managed, powered by Claude, and your data never leaves your WordPress.
Competitor pricing based on publicly available information, April 2026. Subject to change. Entry-level plans shown.
Pricing
Simple, honest pricing. No monthly surprises.
Two plans, one decision. Both include the full managed infrastructure - the difference is who pays Anthropic.
Mode A
Self-Managed
£149
/year
Use your own Anthropic API key
Full managed proxy infrastructure
Use your own Security layer, rate limiting, auto-updates API key
Native Cornerstone integration
Lead capture and email notifications
Anthropic API costs paid separately (direct to Anthropic)
Single-site licence
Buy Mode A
Best for developers and technically confident business owners who want full control of their AI costs.
Mode B
Fully Managed
£299
/year
We provide the Anthropic API access
Fixed annual fee — no surprise AI bills
Everything in Mode A, plus:
AI billing entirely managed by White Media
Priority support
Single-site licence
Recommended
Buy Mode B
Best for business owners and agencies who want a complete, fully managed service with no technical overhead.
Launch Pricing
All plans include a 14-day money-back guarantee*. Annual licences. Single-site only.
Need multiple sites? Contact us for agency pricing.
Launch pricing is available for the first 50 licences only. Prices will increase when the allocation is full.
* Please note that if you are using Mode B, any data usage through our Anthropic API will be deducted from the refund.
Screenshots
Concierge Settings Screenshots
Click on a screenshot below to see a larger image. These screenshots show all possible Concierge settings. To see Concierge in action, click on the button at the bottom-right of this page and ask your questions
Use Cases
Concierge works for the businesses that were built with WordPress.
For any business with visitors who have questions before they commit.
Professional services
Visitors want to know if you handle their type of case before they pick up the phone. Concierge answers initial qualification questions 24/7 and captures contact details when intent is clear - so your phone rings with warm prospects, not time-wasters.
Health and wellbeing
Patients researching treatment options often visit at 11pm and won't call until they feel reassured. Concierge creates that reassurance, answers common questions, and captures initial enquiries - all within your WordPress, with no patient data leaving your site.
E-commerce
Shoppers have questions before they buy. Stock availability, sizing, materials, delivery times — Concierge answers them from your product data and keeps buyers moving towards checkout rather than bouncing to Google.
Charities and third sector
Beneficiaries, volunteers, and donors all need different information. Concierge handles all three audiences from a single, configurable assistant - professionally, compassionately, and without manual resource overhead.
Trades and local services
"Do you cover my area?" "How much does it cost?" "How quickly can you come?" Concierge answers the first-contact questions that otherwise clog your phone and inbox, and captures the lead while the visitor is still warm.
Accommodation and hospitality
Guests want to know about availability, facilities, and local attractions at any hour. Concierge handles initial enquiries, reduces repetitive email load, and creates a premium first impression that matches the quality of the stay itself.
FAQ
Common questions about Concierge.
Specific answers. No padding.
Ready
Your business deserves better than a contact form and a 48-hour reply time.
Concierge answers questions, captures leads, and represents your business professionally - around the clock, on your WordPress, on your terms.
Get Concierge - from £149/year
Talk With Us First
Launch pricing - first 50 licences only. If you're reading this, you're early.