Instagram Management Services Gloucestershire

Instagram Management

Bring A Splash of Colour to Your Digital Marketing With Instagram

Instagram is a social media platform like no other. Build a strong following for your business by using the suggestive power of images to put across your message. White Media can help manage your Instagram account to unleash Instagram's magic.

What Is Instagram Management?

Instagram is a great social media platform to use if you have products or services which can make the most of striking visuals. It is owned by Facebook, so you can have powerful cross-exposure to your Facebook page as well as harnessing the data Facebook has on all users for advertising. Whether you plan on using photographs, quotations or infographics, you need your posts to be inspiring for visitors to click onto them.

However, posting on Instagram can be time-consuming to do and many small or medium-sized businesses may not have a social media manager who has the time and resources to manage your Instagram account properly. This is where we can step in to support you with our Instagram management service.

What Is Involved In Managing An Instagram Account?

Managing an Instagram account needs time and planning. Most important for planning your Instagram campaign is to keep to a consistent style which suits your business and will convey the right message to your audience. Posting at regular intervals and at the most productive times is also something to bear in mind.

Hashtags are the tools you will need to put thought and time into researching. It is the hashtags you place into each post which will bring you new organic followers, likes and engagements.

Instagram Account

As a business, you want to make sure that you are using a business account, rather than a personal one. This will enable you to link to your Facebook account and make use of the advertising tools shared with Facebook. Without a Facebook business account you will not be able to advertise on Instagram.

Profile

Getting your Instagram profile right is an important step. Choose a username which fits with your business and brand, to make it easier for visitors to find you. The Bio (profile) only allows you a very short description of your business. Using emojis is a good way of getting information across but using just one character, rather than several words.

Your Website

Unlike most other social media platforms, Instagram only allows you to enter a single website address in your profile. It also will not allow any URLs in your posts. Many businesses will set the website to their company’s homepage. However, we use a solution which allows you make better use of this external link. We create a “Resources” page on your website, which provides all links to your social media accounts, main services and product categories – all on a single mobile-optimised page. We then use this page’s URL for your Instagram link. It allows you to place as much information as you want at the disposal of your Instagram visitors.

Posts

Posting on a regular schedule is important if you want to engage and build an audience. Your posts need to be consistent in their style and content, so it is well-worth the time planning for this. Add text to the description section of your post and ask people to click the link in your bio to find out more. This is your only effective way of driving traffic to your website. There are certain times of day when your Instagram posts will be seen by a wider audience, so it is sensible to try and post at those times. You will also see in the analytics when your own followers are most active reading your posts.

Hashtags

To get your posts to new visitors who are not yet your followers, you will want to invest time in researching the best hashtags to use in your posts. Using hashtags effectively is the best way of growing your Instagram audience organically. You need to be careful that you do not simply copy and paste your hashtags from post to post. Instagram see this as spammy behaviour and you will find that your outreach is limited over time. You want to use hashtags which are meaningful to each individual post. Research your hashtags carefully and make them work for you to make Instagram drive traffic to you.

Paid Advertising

As Instagram is owned by Facebook, they share the same advertising tools. Boosting a post is the method of advertising used. You can create a highly effective Instagram advertising campaign by making expert use of the huge amount of data Facebook has on the demographics and interests of each user on both Facebook and Instagram. You can therefore set-up your Instagram advertising campaign to target very specific niches or groups of people, by filtering the ad campaign to the demographics and interests of your own customers. Ads are a good way to build a new following fast.

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I’d recommend White Media to any of my friends, and, those friends who are recovering from expensive, unsuccessful, frustrating experiences with “the experts”. Technology is an enabler, it always was; not a “confuser to enable charlatans to profit from the uneducated”.
Rollo C., Chairman

Social Media Channels We Manage

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We Are Different From Most Other Instagram Management Agencies

If you have worked with other Instagram management agencies you might have found yourself baffled by tech-speak?

We at White Media like to concentrate on you, the client, rather than trying to make Instagram management sound like a dark-art which should only be approached by an expert. The aim of social media management is to help grow your Instagram following and consequently your sales and leads.

No Tech-Speak or Jargon

There is nothing more annoying than hearing geek-speak when all you want to hear about is the progress of your Instagram campaign. Jargon is designed to be baffling and has no place in any conversation with our clients. We give you feedback in simple to understand language, so that you can understand how the Instagram campaign is coming along.

Easily Understood Updates

You will always have direct access to us whenever you have a question about your Instagram campaigns. We will give you regular updates about the progress of the campaign, showing you the results of the work as well as monthly reports on the steps taken to manage your Instagram account. We also like to hear thoughts and ideas from you too!

No Long-Term Contracts

You need to have confidence with your Instagram management agency. Consequently, we do not force clients into long-term contracts. As Instagram campaigns are long-term projects, we encourage clients will carry on with rolling monthly contracts. If you want to cancel your management service contract with us, all we require is a notice period of 30 days.