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Dynamic, Converting Websites to Grow Your Business
Is your website under-performing? Let us help you.
White Media have almost two decades of experience building good-looking and high-performing websites to help grow Gloucester businesses. All the websites we build are optimised for search (SEO) before they go live.
Websites Designed To Transform Your Business
Having a well-designed and laid out website is all important in the digital age. Your website is the primary place that your potential clients are going to go to find out information about your Gloucester business, its services or products. The website is your online marketing tool which works for you every hour of every day.
Additionally, your social media and advertising campaigns will be driven to a page on your website. Your website needs to be excellent in all areas so you can convert the traffic to leads or sales.
Commissioning a new website is therefore a major marketing decision for your Gloucester business. Your new website needs to be a combination of being good looking, representing your business, providing clear information and enticing visitors to click through to your offerings.
That’s why White Media builds Gloucester websites that make money for their owners and convert visitors to clients or leads.
Well Designed Websites
Although every website project is different and brings its unique challenges, there are five key points which every website in Gloucester should adhere to:
Your website will usually be the very first impression a potential client has of your Gloucester-based business. The first impression your website gives that person must therefore be the best possible. People will judge your business by what they see. If your branding, layout, images or text are not perfect for your business, then the chances are that the visitor will disappear as quickly as they arrived.
We aim to design your website to be world class in all aspects. At the outset of a web design project we will discuss with you what you want the website to do for your business and make suggestions for how these goals can become reality, whilst making an amazing first impression.
Websites Must Convert
We want your new website to convert visitors into leads or clients. A mistake Gloucester businesses regularly make when commissioning a new website is to fail to think about the purpose of each and every page on the website. Every page must have a primary goal and the page’s purpose must be to achieve that goal, every time.
During a Gloucester web design project we will create and design each web page so that it is clear to your visitors what the page is about and what they need to do to get or understand what is on offer. Clear headings, images and calls to action (CTAs) accompany the page’s copy to help the visitors to the goal of the page.
Our web design experts will guide you through the minefield of website copy. As much as many companies like to extol the virtues of their long history, founded by an illustrious ancestor, the average website visitor will not care about this. They want to be told and be able to believe how you can help them with their problem of desire.
An established history is, naturally, important, but it should be used to support the benefits you offer your clients. You want to prove to your visitors why you are the best company in your field and why your products or services are the best to help your clients resolve their problem. We help optimise the copy you provide to make sure it sells the benefits your business offers.
SEO As Standard
White Media operates differently to many other web designers in Gloucester. Most Gloucester web design agencies sell SEO as an additional service, which you pay handsomely for.
We strongly believe that a website without SEO is like a car without an engine – pointless. As a result, during a web design project we optimise each page for search as a core part of the web design project. This involves keyword research right at the start of the project to help find you the best keywords to maximise the chances of your web page being listed at the top of Google’s search results. When the website is live, we also submit the website to Google's Search Console to ensure that it is correctly indexed as soon as possible.
Ongoing we offer you additional SEO support to keep track of the website’s performance so that tweaks can be made to keep your website ranking as highly as possible for the various search terms.
The majority of websites are now viewed from a mobile device - even in Gloucester. It therefore goes without saying that we design websites with a mobile-first perspective. All our websites are mobile-friendly and are designed to make the browsing of the website a simple and pleasurable experience for the visitor.
Our mobile-first web design goes beyond just making the website mobile-friendly. We make all telephone numbers, email addresses tappable so that a call or email can be initiated by just tapping the number or address. With our user flow methods we also adjust the page’s layout so that it is more relevant for mobile users. We do not rely upon the content’s layout flowing based upon the desktop version. A dedicated mobile layout is created for pages which benefit from content prioritisation.
The mobile-first approach benefits both your website visitors as well as you by getting the website ranked well for mobile-friendliness by Google and giving your visitors clear options to click through to your sales funnel.
How Is Your Website Performing?
What Our SEO Clients Are Saying About Us
I’d recommend White Media to any of my friends, and, those friends who are recovering from expensive, unsuccessful, frustrating experiences with “the experts”. Technology is an enabler, it always was; not a “confuser to enable charlatans to profit from the uneducated”.
The Website Design Process
Our website design process follows a tried and tested path to ensure a successful website is created for you.
Research & Specifications
The web design project starts with discussing with you exactly what you want the website to do for you and how it will be laid out.
This may involve looking at other websites so you get ideas of how the website should look and function. We will then map out the website’s structure to make sure the necessary pages are planned for and how the menu should be structured. Once this is done, we will ask you for the images and copy for each page we are to build. If you are unsure on the copy, you can provide a list of bullet points for each page and we will help you by writing the copy.
Once the full specification has been agreed you will know the fixed cost for the project. This will not alter unless the specification is substantially changed.
We will always start by designing the website’s homepage. The homepage includes all the major styling elements that will be used throughout the rest of the website – logo, header, footer, menus, fonts, buttons, image styles, etc.. Getting the homepage styling right makes it much easier when we get to creating the other pages of the website, so valuable time and effort is made working with you to get the homepage looking as you want it.
Throughout the web design project you will have access to the public view of the website (which will be hidden from general public view until it is ready to go live). This allows you to comment on individual elements and areas which may need tweaking. It also means that we will be able to communicate clearly about any changes required.
Once the homepage’s design has been signed-off, we will start to build the rest of the pages of the website. Once again, you will be able to see each page as and when additions or changes have been made.
Each page should be dedicated to a specific product, service or topic. Therefore, thought should be given to what you want your visitors to do on each and every page. Do you want them to contact you, buy something or sign-up to your mailing list? The aim will be to build in calls to action (CTAs) to each page, inviting the visitor to interact and do exactly what you would like them to do.
In general we create the additional pages so they have a similar structure to each other, allowing visitors to easily find the information they are looking for.
Do You Want To Find Out A Price For Your New Website In Gloucester?
Why Wordpress Web Design?
All our websites are built with Wordpress. Why WordPress, you ask?
- Once created, it is very simple for you to update your own website with new content, if you wish to. We don’t restrict access to any website we create, so you can be sure that you are not bound indefinitely to your web designer (though we would love to provide you long-term support)!
- Adding new functionality to a WordPress is easy to do, using plugins or coding. This means the website will be able to do pretty much anything you want it to do.
- Google loves WordPress websites. Getting a WordPress website ranking well for your keywords is much easier with WordPress than with other websites. This is a primary reason we build with WordPress.
- WordPress is the world’s most used website platform. It is estimated that well over a third of all the websites in existence are WordPress websites. It is open-source and community developed, meaning that the underlying framework will never be out-of-date and it will always be at the forefront of web technology. You don’t need to worry that your previous web designer has secret information which only they can access!
- WordPress integrates with everything – eCommerce, booking systems, CRM solutions, forums, social media and much more.
- WordPress websites can be made to look great as well as perform well with relative ease.
The Websites We Build
We build websites for any type of business and purpose using WordPress. The possibilities are infinite.
Types of Website
- Brochure Websites
- eCommerce websites
- Membership websites
- Intranet websites
- Online forum websites
- Booking system websites
- Websites for dentists
- Websites for solicitors
- Websites for accountants
- Websites for estate agents
- Websites for plumbers
- Websites for electricians
- Websites for builders
- Websites for stonemasons
- Websites for cleaners
- Websites for florists
- Websites for security companies
- Websites for tree surgeons
- Websites for vets
- Websites for hotels
- Websites for pubs / restaurants
- Websites for therapists
- Websites for beauty salons
- Websites for jewellers
- Websites for tree surgeons
- Websites for wedding planners
- Websites for photographers
- Websites for event venues
- Websites for bands
- Websites for DJs
- Websites for retailers
- Websites for journalists
How Do I Know If I Need A New Website?
Low Conversion Rate
High Bounce Rates
White Media websites are priced upon the amount of work and functionality you need. This will include:
- The number of pages needed.
- Whether you provide all copy and content or if you would like us to create it for you.
- Whether you need a logo or other brand content creating.
- If there is any special functionality needed for the website to perform specific tasks.
To get a basic estimate for the creation of a new website in Gloucester, request a free consultation with us. After a few questions we will be able to give you a reasonably accurate idea of the price you can expect to pay for the new Gloucester website. If you choose to then go ahead, we will create a precise specification and quotation for you. Unless there are significant changes to the specification, the price quoted is the price the project will cost, with no hidden fees!
We Are Different From Most Other Gloucester Web Design Agencies
If you have worked with other web design agencies in Gloucester you might have found yourself baffled by tech-speak or they want to charge you extra for basic search engine optimisation.
We at White Media like to concentrate on you, the client, rather than trying to make web design sound like a dark-art which should only be approached by an expert. Our aim is to provide you with a well-performing website which looks good too - all the while communicating with you in normal plain English. We also strongly believe that every new website we design should include SEO on all pages as standard.
No Tech-Speak or Jargon
Easily Understood Updates
No Long-Term Contracts