Search Engine Optimisation (SEO) Services
Drive Traffic, Grow Sales & Conquer Your Competitors
How Will SEO Benefit Your Website and Business?
Firstly, undertaking search engine optimisation will benefit businesses of all sizes – from start-ups to multi-national corporations, from local businesses to global organisations.
Local businesses can benefit from Google’s local search results. Having your local entry in Google My Business (GMB) optimised will give you excellent opportunities to always rank on the first page of Google, alongside much larger companies, for results you have optimised your entry for. Plumbers, electricians, lawyers, dentists, local shops and businesses can all benefit from GMB.
Businesses with online shops will need specialised eCommerce SEO to boost their traffic by getting products and categories ranked well on Google. eCommerce websites have additional SEO needs to a standard informational website. Online shops can benefit strongly from eCommerce SEO, as there are areas of SEO which a surprising number of businesses neglect to optimise.
Whatever area or discipline of SEO you have worked upon, you will almost certainly see positive results from the work done. An increase in ranking will usually be visible through increased organic search traffic coming to your website. SEO is a never-ending task. Your competitors will be trying to achieve high rankings, just like you and will sometimes change their strategy which will mean your ranking temporarily drops. When this happens, your strategy will need to alter course to get your position back again. A game of cat and mouse! In addition there is always the unknown – the Google search algorithm which is updated several times a year. The algorithm cannot be second-guessed and sometimes you will benefit from it, whilst other times you may see a heavy hit by it. To keep a good balance, you need to have a close eye kept on your SEO. That way you will be ahead of the competition.
You can go straight to some of the SEO specialisms we can offer you.
What Do We Include In Our SEO Services?
The aim of SEO is to grow your website's traffic organically by optimising the website, so making it the most relevant one for the keywords you want the web page to be found for. SEO is a long-term strategy and proper results take weeks and months to fully show through. The optimisation process is therefore an ongoing one - time, patience and continuous effort are needed to make the utmost of your SEO strategy.
The first thing we will do is analyse your website to discover areas which can be optimised. The optimisations we have identified will then be listed in order of priority and worked upon in that order.
The SEO audit will look for things such as missing or poorly configured meta data, poorly used headings, broken links and loads of techie stuff under the bonnet.
Keyword research is where we identify keyword phrases to use on your web pages which are intended to convert visitors to clients.
The most valuable keywords are those which have a commercial intent and identify visitors who are looking for a specific product or service.
Page optimisation is where we combine the SEO audit and keyword research to build the keywords into your pages. Page optimisation requires the keywords to be written in natural human language - long gone are the days of keyword stuffing!
The keywords will be used carefully in your page titles, headings, meta data and calls to action (CTAs).
Technical SEO is what happens in the background of your website. We delve deep into the technical aspects of your website to make good use of schema mark-up and each page's meta data.
The meta data include the meta heading and meta description and are what are displayed in the Google search results and elsewhere.
Analysing competitors' websites is a good way of comparing how your competitors' website are doing and whether there are any strengths or weaknesses we can take advantage of.
Competitors' websites can sometimes be a good source of keywords which we in turn can compete with them on.
A website is a living entity in that for it to grow and have success, it needs a continuous stream of new content. The new content may target newly discovered keywords, or it may be needed to capture high value search terms you are currently missing out on.
Content creation will usually concentrate on creating compelling blog posts.
How Is Your Website Performing?
What Our SEO Clients Are Saying About Us
I’d recommend White Media to any of my friends, and, those friends who are recovering from expensive, unsuccessful, frustrating experiences with “the experts”. Technology is an enabler, it always was; not a “confuser to enable charlatans to profit from the uneducated”.
We Are Different From Most Other SEO Agencies
If you have worked with other SEO agencies you might have found yourself baffled by tech-speak?
We at White Media like to concentrate on you, the client, rather than trying to make search engine optimisation sound like a dark-art which should only be approached by an expert. The aim of SEO is to continually improve your return on investment and make your website work for you.
We therefore try and spare you the geek-speak and give you the results you want to see.