Local SEO Services

Local SEO Services

Capture Local Business & Make Local Sales With Local SEO Services

Local SEO is all about making your business the most visibile in its sector in your local market.

White Media have helped many clients reach the highest rank in the local search results for their main keywords, even for competitive search terms. read about how we tackle local SEO, or request your FREE local SEO review by clicking the button below.

How Will Local SEO Benefit Your Website and Business?

Local searches are one of the most valuable types of online search for many businesses. If someone is searching for a service or product with a local search term, you can be 90% certain that there is strong commercial intent behind the search. If your website is not ranking highly in the local search results, you will be missing out on vital traffic to your website.

It is estimated that almost 50% of all Google searches are for local information. It does not matter whether you have a business with just one location, or with thousands of locations around the world - local SEO needs to be given priority or you will have no chance of capturing that traffic!

Local searches are also primarily made using smartphones, so you need to make sure that your website is fully mobile-friendly.

Local SEO is a marketing strategy which needs to be tackled on several levels, including, but not limited to:

  • Configuring your Google My Business (GMB) listing as fully as possible.
  • Creating and optimising web pages specifically for local searches.
  • Creating entries in the multitude of local search directories.

Get in contact with us to find out more about how we can help your business be exposed to the maximum possible local searches so you dominate the local search results and pick up the leads and sales you need.

How Is Your Website Performing?

Ask us to review your website for FREE. We'll give you suggestions for how you could improve your website's performance with SEO or marketing campaigns.

What Our SEO Clients Are Saying About Us

I’d recommend White Media to any of my friends, and, those friends who are recovering from expensive, unsuccessful, frustrating experiences with “the experts”. Technology is an enabler, it always was; not a “confuser to enable charlatans to profit from the uneducated”.
Rollo C., Chairman

What Is Important For Local SEO?

A local SEO campaign will be subtly different from a general SEO campaign. If somebody is searching for local information, they will want the results they see to "feel local" somehow. Think of the good old days when a visit to your local butcher, baker or ironmonger was not just a shopping trip, but also a time to catch-up with locals on the latest local news and gossip. You want to try and get a little of that atmosphere into your local SEO web pages.

How can you do that, you ask? Well, a simple way is to make the content of your website's local search pages informative and possibly with a less formal tone than a web page designed to be seen by anyone across the country or world. A local SEO page should ensure that it is well-equiped to capture leads, direct your customers to your physical premises or to your online shop.

You could even apply special offers to your local search pages, which apply only to people visiting those pages, rather than the generic version of the local pages.

There are plenty of strategies to make local SEO campaigns work well for your business. Always bear in mind your local community, your sector and what makes each tick. Get this right and you will be leading the local search results way ahead of your competitors!

Get in contact with us to find out more about how White Media can help you with your local SEO campaigns.

No Tech-Speak or Jargon

There is nothing more annoying than hearing geek-speak when all you want to hear about is the progress of your SEO campaign. Jargon is designed to be baffling and has no place in any conversation with our clients. We give you feedback in simple to understand language, so that you can understand how the SEO is coming along.

Easily Understood Updates

You will always have direct access to us whenever you have a question about your website's SEO. We will give you regular updates about the progress of the SEO, showing you the results of the work as well as monthly reports on the steps taken to manage your website's SEO. We also like to hear thoughts and ideas from you too!

No Long-Term Contracts

You need to have confidence with your SEO agency. Consequently, we do not force clients into long-term contracts. As SEO work takes many months to become truly effective we hope clients will carry on with rolling monthly contracts. If you want to cancel your SEO contract with us, all we require is a notice period of 30 days.

How Will White Media Manage Your Local SEO Campaign?

To get your business’s website ranking well in the local search results, there are several steps which need to be taken. Our local SEO package includes these five key stages.

1. Keyword Research

Getting your keywords right is an important step. We see too many businesses choosing keywords to focus on from their own perspectives, rather than from the perspective of their website visitors. We therefore need to understand the thought processes and habits of your audience. This involves researching and finding the main keywords that actual customers are using to search for the type of products or services your business offers. If your business has multiple branches, it may be that different keywords are stronger for different branches. We will help you implement the best options.

2. Website Optimisation

Website optimisation is the next major stage to tackle, once the keywords have been researched and chosen. Some existing web pages will be optimised to hone in on your local market. We also implement location-specific pages to target cities, towns or regions. Location pages are specially designed to be optimised for local searches. These pages are the ones which will stand out strongly in the search results for local searches.

3. Local Content

To keep your website fresh and to grow an audience, providing local content in the form of a regular blog is important. Blogs are often the feeders to your actual products or services. Good blogs will offer useful and free advice or ideas, whilst concentrating on your keywords and local area. Businesses often find creating this sort of content difficult, as they cannot find enough new ideas to write about. This is where we can help you by doing it for you.

4. Local Directories & Links

An important part of our local SEO campaign for your business will be gaining exposure and therefore authority for your website. This process starts by ensuring your business and website are listed by all your local directories. Then we look to have your business and website listed by trade directories and bodies which are directly relevant to your target audience.

If you are a local solicitor or a local estate agent, for example, we would look at the local publications which are likely to be read by your ideal local clients. We also look at the topics which the readers find interesting and then arrange to get you featured in these publications. This gives you the opportunity to become the local expert and go-to business for these topics.

5. Letting You Know What Has Been Happening

Most SEO work happens in the background in places which are not readily visible. Upon request we can provide you with a detailed – jargon-free – report of the local SEO work carried out each month. This will help you understand what has been achieved and give you a sense of forward direction!

Frequently Asked Questions