Facebook &Amp; Instagram Ads Management

Facebook Ads Management

Build Your Brand and Grow Your Sales With Facebook Ads Management

Boost your brand and grow your sales through Facebook ads. We will help you build Facebook ad campaigns which precisely target the audience your business needs on Facebook, Instagram and Messenger. Discover how we can help you build a killer Facebook ads campaign with a free digital marketing review.

How Can You Benefit From Facebook Ads?

Facebook, as you will know, is an enormous social media network which knows more about you and me than any other website in the universe. They know our age, interests, friends, where we live, what we buy – pretty much everything about what makes us tick. Consequently, Facebook is, on the face of it, the perfect advertising platform. They can provide advertisers with the granular targeting you need.

However, Facebook ads are not straight-forward to use. There are so many potential settings and filters it is difficult to always get it right. You need the experience of Facebook Ad agencies like White Media to take you through the Facebook Ads process.

How Is A Facebook Ads Campaign Run?

1. Understanding Your Business Needs and Goals

To start with we need to understand your business needs and goals. What is the purpose of your campaign – lead generation, selling products, building brand awareness,…?

Facebook Ads have tools which allow us to find out what your potential target audience is and gives an estimated number of people who could be reached by an ad campaign. To start with, we narrow the potential field down to your tightest possible niche of people. As the campaign proceeds, we expand the audience bit by bit, using the proven techniques for the earlier stages of the campaign to grow your advertising reach. Efficiency and results will increase.

2. Targeting Your Exact Audience

With Facebook ads we have the opportunity to target a very precise audience. Facebook holds a vast amount of data about every single person who has a Facebook account. This data can be mined so that your ads can be shown only to those who fit the criteria for being your target customers.

Researching your target audience and narrowing your ad campaign down to that audience is often the difference between a successful and a spectacularly brilliant campaign. the aim is to get your ads in front of the people most likely to buy your products or interact with your brand (whatever your ad campaign goal is), but at the minimal cost and maximum ROI.

3. Facebook Ad Writing & Optimisation

We will create and optimise your Facebook ads for your target audience. With Facebook Ads you have everything from ad headings, the ad wording, buttons, links and more to optimise. This means you can place a lot more information in front of your audience than you can with Google Ads.

Each ad will be created with your audience in mind. The tone and language of the ad will match the way your audience interacts with you. We will usually design different variants of each ad to find out which ones work best and then continue to optimise the ads throughout the campaign.

4. Managing Your Facebook Ad Campaigns

A close eye needs to be kept on your facebook ads campaign to keep the ads fresh. It is never a good idea to run the same ad for a long time, as it will become stale over time. A successful ad campaign will keep bringing freshness to your copy and so keep your audience engaged.

All the while, we will be monitoring the analytics and making changes to any elements of the Facebook ad campaign which are not performing as well as others.

5. Keeping You Updated

Throughout the Facebook ads campaign we will keep you updated as to how progress is being made and how your ads are performing. We will report to you in plain English so you will easily understand the state of the campaign.

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What Our SEO Clients Are Saying About Us

I’d recommend White Media to any of my friends, and, those friends who are recovering from expensive, unsuccessful, frustrating experiences with “the experts”. Technology is an enabler, it always was; not a “confuser to enable charlatans to profit from the uneducated”.
Rollo C., Chairman

Are Facebook Ads Suitable For My Business?

The answer is, it depends. If you are selling products or services to consumers, the chances are that Facebook Ads will be a great choice for you. However, B2B sellers will probably not get the audience and results they hope for. Unlike Google Ads, which allow you to target people who are searching for a product or service, Facebook puts your ad in front of people who are known to have an interest or need in what you are marketing.

We Are Different From Most Other Facebook Ads Agencies

If you have worked with other Facebook Ads agencies you might have found yourself baffled by tech-speak?

We at White Media like to concentrate on you, the client, rather than trying to make search engine optimisation sound like a dark-art which should only be approached by an expert. The aim of our Facebook Ads management service is to continually improve your return on investment and make your ad campaign work for you.

We therefore try and spare you the geek-speak and give you the results you want to see.

No Tech-Speak or Jargon

There is nothing more annoying than hearing geek-speak when all you want to hear about is the progress of your Facebook ad campaign. Jargon is designed to be baffling and has no place in any conversation with our clients. We give you feedback in simple to understand language, so that you can understand how the Facebook ad campaign is coming along.

Easily Understood Updates

You will always have direct access to us whenever you have a question about your Facebook Ads campaign. We will give you regular updates about the progress of your ad campaign, showing you the results of the work as well as monthly reports on the steps taken to manage your Facebook Ads. We also like to hear thoughts and ideas from you too!

No Long-Term Contracts

You need to have confidence with your Facebook Ads agency. Consequently, we do not force clients into long-term contracts. As Facebook Ads campaign management takes around three months to become truly effective we hope clients will carry on with rolling monthly contracts. If you want to cancel your Facebook Ads management service contract with us, all we require is a notice period of 30 days.

Facebook Ad Campaign Management Pricing

Most Facebook Ad agencies will charge you a percentage of your monthly ad spend, usually encouraging you to increase your budget for more leads and sales. This will benefit the agency through higher fees, but not necessarily your business.

We charge a fixed monthly fee, irrespective of your monthly ad spend. The fee will be agreed based upon the level of management you require. You will therefore know up-front what you are spending on Facebook management and can spend what is right for you in advertising.

Alternatives To Facebook Ads

Google Ads Management

Google Ads Management

Search Engine Optimisation