
In today's highly competitive digital landscape, having a website that stands out is crucial for the success of any small business. A website is not only a digital representation of your brand but also serves as a gateway for generating leads, building relationships with customers, and driving sales. In fact, according to a 2016 study, 88% of consumers research a business online before making a purchase decision - this figure has since increased, which means having a well-designed and effective website can make all the difference in your business's success.
If you're a small business owner with an outdated or poor-quality website or hesitant to invest in a new website, it's time to reconsider. In this post, we'll explore some key strategies for making your small business website stand out in a crowded market and help you attract more leads and customers.
1. Understand Your Target Audience
2. Focus On User Experience
3. Use High-Quality Visuals
4. Provide Valuable Content
5. Invest In SEO
6. Don't Forget Above-The-Fold CTAs
In addition to the above strategies, including above-the-fold Calls To Action (CTAs) is crucial for converting visitors to leads or customers. Above the fold CTAs are calls to action that are placed in the upper portion of your website, before the user has to scroll down to see more content. These CTAs are important because they are the first thing that visitors see when they land on your website, and they can significantly impact conversion rates.
Above-the-fold CTAs can take many different forms, including buttons, forms, or links that encourage visitors to take a specific action, such as signing up for a newsletter, filling out a contact form, or making a purchase. When creating above-the-fold CTAs, it's important to keep them simple, clear, and visually appealing. Remember, the purpose of a good call to action is that you are encouraging the visitor to something you want them to do on your website, whether it is to telephone you, contact you, fill in a form, or take advantage of a discount code. The CTAs should also be relevant to the page they appear on and provide a clear benefit to the user.
Summary Of How To Make Your Small Business Website Stand Out In A Crowded Market
At Cotswold Websites, we understand that small business owners need websites that work for them in today's competitive online market. This post on small business website design provides actionable tips and strategies to help you make your website stand out, attract more leads, and convert visitors into customers. From understanding your target audience and optimizing for search engines to using high-quality visuals and compelling CTAs above the fold, our friendly team of experts is here to provide you with the guidance and advice you need in language that you will understand. Contact us today and take the first step towards a standout website that will drive business success.
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