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25th April, 2023

Small Business Website Design: How to Make Your Website Stand Out in a Crowded Market


By Christopher White
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In today's highly competitive digital landscape, having a website that stands out is crucial for the success of any small business. A website is not only a digital representation of your brand but also serves as a gateway for generating leads, building relationships with customers, and driving sales. In fact, according to a 2016 study, 88% of consumers research a business online before making a purchase decision - this figure has since increased, which means having a well-designed and effective website can make all the difference in your business's success.

If you're a small business owner with an outdated or poor-quality website or hesitant to invest in a new website, it's time to reconsider. In this post, we'll explore some key strategies for making your small business website stand out in a crowded market and help you attract more leads and customers.

1. Understand Your Target Audience

The first step in creating a standout website is to understand your target audience. Who are your ideal customers? What are their pain points and needs? What are they searching for online? Use this information to create a website that speaks directly to your audience and provides them with the information and solutions they're looking for. A small business's website should address your target visitors' needs in a way that they will understand. Social media can be used to direct potential visitors to your small business's website, but remember, a social media presence alone will leave you without overall control of your online message, so having a high-quality website is of paramount importance to every small business owner.

2. Focus On User Experience

A great website is more than just a pretty design. It needs to be easy to navigate, fast to load, and provide a seamless user experience. This means optimizing your website for mobile devices, ensuring that pages load quickly, and providing clear and concise information. A well-designed website should be user-friendly, with easy-to-use navigation and clear calls to action (CTAs) that guide visitors through your site.

3. Use High-Quality Visuals

In today's visually-driven online world, using high-quality visuals is essential for creating a standout website. This includes using high-resolution images, videos, and graphics that are relevant to your business and your target audience. The use of visuals can also help to break up text and make your website more engaging and visually appealing.

4. Provide Valuable Content

One of the most effective ways to make your website stand out is by providing valuable content that is relevant to your audience. This can include blog posts, articles, infographics, and videos that provide useful information, solve problems, and engage your audience. By providing valuable content, you can establish your business as a thought leader in your industry and build trust with your audience.

5. Invest In SEO

Investing in SEO is crucial for ensuring that your website is visible to your target audience. This means optimizing your website for keywords related to your business, building high-quality backlinks, and ensuring that your website is mobile-friendly and easy to navigate. By investing in SEO, you can improve your website's search engine rankings and attract more organic traffic to your site.

6. Don't Forget Above-The-Fold CTAs

In addition to the above strategies, including above-the-fold Calls To Action (CTAs) is crucial for converting visitors to leads or customers. Above the fold CTAs are calls to action that are placed in the upper portion of your website, before the user has to scroll down to see more content. These CTAs are important because they are the first thing that visitors see when they land on your website, and they can significantly impact conversion rates.

Above-the-fold CTAs can take many different forms, including buttons, forms, or links that encourage visitors to take a specific action, such as signing up for a newsletter, filling out a contact form, or making a purchase. When creating above-the-fold CTAs, it's important to keep them simple, clear, and visually appealing. Remember, the purpose of a good call to action is that you are encouraging the visitor to something you want them to do on your website, whether it is to telephone you, contact you, fill in a form, or take advantage of a discount code. The CTAs should also be relevant to the page they appear on and provide a clear benefit to the user.

Summary Of How To Make Your Small Business Website Stand Out In A Crowded Market

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At Cotswold Websites, we understand that small business owners need websites that work for them in today's competitive online market. This post on small business website design provides actionable tips and strategies to help you make your website stand out, attract more leads, and convert visitors into customers. From understanding your target audience and optimizing for search engines to using high-quality visuals and compelling CTAs above the fold, our friendly team of experts is here to provide you with the guidance and advice you need in language that you will understand. Contact us today and take the first step towards a standout website that will drive business success.

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